Hero UI · Motion Direction · Branding
Vet Force — Hero WOW Effect
A high-impact hero section that gives a veterinary brand a confident, modern digital presence.
Role
UI Designer — concept, motion direction, visual design.
Project type
Hero UI · Motion Direction · Branding
Full case study
Visuals © Mihaela Matei — sourced from the Behance case study.
Challenge
Stand out in a category dominated by friendly-but-forgettable visuals, while keeping the brand warm enough to feel trustworthy to pet owners.
My approach / process
Designed a hero where bold kinetic typography, layered imagery and a strong primary CTA do the heavy lifting. The composition is loud visually but quiet in messaging — one clear promise, one clear next step.
Key UX / UI decisions
- Kinetic type as primary visual instead of generic photography.
- Single dominant CTA with clear hierarchy and clear motion cue.
- Responsive layout that preserves the WOW effect down to mobile.
Outcome
A signature hero concept featured with 53 appreciations and 683 views — adopted as the brand’s digital anchor.
What this project proves
Mastery of first-impression UI. Understanding that the hero is a conversion surface, not just decoration.
Tools used
- Figma
- Photoshop