Healthcare SaaS · UI/UX · Branding
TherapyNest — Online Therapy Platform
A calming, judgement-free digital space that makes mental health support feel reachable.
Role
Product Designer — research, IA, UX, UI, branding.
Project type
Healthcare SaaS · UI/UX · Branding
Full case study
Visuals © Mihaela Matei — sourced from the Behance case study.
Challenge
Designing for users in vulnerable emotional states — onboarding had to lower anxiety, not add to it, while still capturing the data therapists need to match patients well.
My approach / process
Mapped the emotional journey first, the screens second. Used soft typography, generous spacing, and a palette grounded in color psychology to create a sense of safety before any form input appears.
Key UX / UI decisions
- Onboarding broken into micro-steps with reassuring copy at every checkpoint.
- Therapist matching prioritised by tone, modality and availability — not by photo.
- Booking flow designed to remove decision fatigue with smart defaults.
- Accessibility: AAA contrast, screen-reader friendly forms, reduced motion respect.
Outcome
A full product design covering landing, onboarding, therapist discovery, booking and session prep — plus a brand identity that signals warmth and professionalism.
What this project proves
UX strategy for sensitive, high-trust products. Capacity to balance business goals with genuine user empathy.
Tools used
- Figma
- Photoshop
- Illustrator