Landing Page · UI · Branding
The Wine Affair — Premium Landing Page
A storytelling-led landing experience that sells a premium wine without ever feeling like an ad.
Role
UI Designer & Art Director — concept, brand, UI.
Project type
Landing Page · UI · Branding
Full case study
Visuals © Mihaela Matei — sourced from the Behance case study.
Challenge
Build a single-page experience that holds attention long enough to convert curiosity into intent, for a product where the audience buys on emotion and story.
My approach / process
Designed the page like a short film — opening scene, narrative middle, resolution CTA. Combined editorial typography, atmospheric product photography and slow, intentional micro-animations.
Key UX / UI decisions
- Scroll-driven narrative with clearly defined acts and breathing room.
- Type pairing of high-contrast serif headings and humanist sans body.
- CTAs placed at emotional peaks, not just at fixed scroll positions.
Outcome
A refined landing page combining branding, storytelling and conversion-aware UI — 169 appreciations, 1.5K views.
What this project proves
Art direction and UI craft working together. Ability to design pages that feel like brand moments, not templates.
Tools used
- Figma
- Photoshop