Web Design · UI/UX · Branding
The Goddesses — Master of Arts Web Project
A digital reinterpretation of a Master of Arts thesis, translating historical research into an immersive web experience.
Role
Designer & Creative Director — concept, UX, UI, art direction.
Project type
Web Design · UI/UX · Branding
Full case study
































Visuals © Mihaela Matei — sourced from the Behance case study.
Challenge
Make dense academic content about feminine archetypes feel alive online — without losing intellectual depth or turning it into a museum brochure.
My approach / process
Built the experience around chapters, scrollytelling and layered typography. Visual language drew from classical art but rendered through a modern, almost editorial lens.
Key UX / UI decisions
- Chapter-based navigation that mirrors the structure of the thesis.
- Custom typographic treatment for each goddess as a visual signature.
- Slow, deliberate motion to support reading rather than distract from it.
Outcome
A complete immersive web concept that bridges academic research and contemporary digital design.
What this project proves
Conceptual depth and editorial UI craft. Ability to design experiences where content and form reinforce each other.
Tools used
- Figma
- Photoshop
- Illustrator
