Product Manipulation · Social Media Design
Nutrinergic — Product Manipulation & Social
Emotion-driven product visuals that make a wellness brand feel premium across social.
Role
Art Director & Visual Designer — concept, retouching, composition.
Project type
Product Manipulation · Social Media Design
Full case study
Visuals © Mihaela Matei — sourced from the Behance case study.
Challenge
Lift everyday product photography into editorial-grade visuals that perform in the scroll, without expensive shoots.
My approach / process
Treated each product like a hero object — controlled lighting in post, sculpted shadows, and atmospheric compositions tuned to the brand palette. Layouts designed for Instagram-first crops.
Key UX / UI decisions
- Consistent lighting language across the series for instant brand recognition.
- Crop-aware compositions optimised for feed, story and reels.
- Typography kept secondary — the product is the headline.
Outcome
A series of premium social visuals lifting perceived brand value with zero new shoot cost.
What this project proves
Art direction and post-production craft. Ability to extract maximum brand value from existing assets.
Tools used
- Photoshop
- Illustrator