Visual Identity · Branding
Medical Center — Centrul Medical Fălticeni
A clean, trust-first visual identity for a regional medical center.
Role
Brand Designer — strategy, identity system, applications.
Project type
Visual Identity · Branding
Full case study
Visuals © Mihaela Matei — sourced from the Behance case study.
Challenge
Modernise a medical brand so it feels approachable and contemporary while still reading as expert, safe and credible to a wide demographic.
My approach / process
Distilled the brand around clarity, calm and care. Built a system with restrained typography, accessible color contrast, and a symbol that references both the medical cross and human connection.
Key UX / UI decisions
- High-contrast palette tuned for clinical and digital surfaces.
- Type system optimised for legibility on signage, forms and screens.
- Logo construction documented for print, embroidery and digital usage.
Outcome
A complete brand kit: logo, palette, typography, stationery and signage applications, ready for rollout across physical and digital touchpoints.
What this project proves
Brand thinking grounded in strategy — not decoration. Ability to design identity systems that scale across mediums.
Tools used
- Illustrator
- Photoshop
- Figma