Product Manipulation · Social Media Design
Farmasi — Product Manipulation & Social
Premium product compositions that align a mass-market brand with high-end beauty aesthetics.
Role
Visual Designer & Retoucher — concept, retouch, composition.
Project type
Product Manipulation · Social Media Design
Full case study
Visuals © Mihaela Matei — sourced from the Behance case study.
Challenge
Visually elevate accessible beauty products to compete in feeds dominated by luxury imagery.
My approach / process
Built atmospheric scenes using controlled lighting, color grading and intentional negative space. Each post is a small still life, designed to stop the scroll.
Key UX / UI decisions
- Cinematic color grading consistent across the series.
- Surface and texture work to convey material quality.
- Layout system that scales from single posts to carousels.
Outcome
A polished social series that repositioned product photography for the brand.
What this project proves
Visual craft, attention to surface and light, and brand-aware art direction.
Tools used
- Photoshop
- Illustrator